{"id":25376,"date":"2025-07-07T16:22:41","date_gmt":"2025-07-07T14:22:41","guid":{"rendered":"https:\/\/hiptown.com\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/"},"modified":"2025-10-17T14:58:02","modified_gmt":"2025-10-17T12:58:02","slug":"hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow","status":"publish","type":"post","link":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/","title":{"rendered":"Hiptown x La Fran\u00e7aise: a partnership for the real estate of tomorrow"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h3 data-start=\"352\" data-end=\"402\">An alliance to rethink office use<\/h3>\n<p data-start=\"404\" data-end=\"786\">For several years now, the commercial real estate market has been facing profound transformations: the hybridization of working patterns, the demand for flexibility, the enhancement of user experience, pressure on ESG performance&#8230; Faced with these challenges, <strong data-start=\"666\" data-end=\"693\">Hiptown and <a href=\"https:\/\/bourse.lefigaro.fr\/fonds\/la-francaise-real-estate-managers-et-hiptown-creent-ensemble-trois-offres-de-bureaux-flexibles-20221202\">La Fran\u00e7aise<\/a><\/strong> have pooled their expertise to devise a new way of operating office assets.<\/p>\n<p data-start=\"788\" data-end=\"1017\"><strong data-start=\"788\" data-end=\"956\">This unprecedented partnership combines Hiptown&#8217;s ability to operate &#8220;plug &amp; play&#8221; workspaces with the heritage and innovative DNA of La Fran\u00e7aise<\/strong>, a major player in real estate asset management in Europe.<\/p>\n<hr data-start=\"1019\" data-end=\"1022\" \/>\n<h3 data-start=\"1024\" data-end=\"1083\">The challenge: create value without sacrificing control<\/h3>\n<p data-start=\"1085\" data-end=\"1499\">Through its institutional real estate vehicles, La Fran\u00e7aise owns a portfolio of offices in the Paris region and elsewhere in France, some of which are in need of rapid, high-quality refurbishment. Hiptown brings to these assets a <strong data-start=\"1328\" data-end=\"1374\">serviced, flexible and attractive approach<\/strong> to meet the needs of premium SMEs and ETIs looking for &#8220;turnkey&#8221; office space, without rigid long-term commitments.<\/p>\n<p data-start=\"1501\" data-end=\"1533\">The model developed is based on :<\/p>\n<ul data-start=\"1534\" data-end=\"1920\">\n<li data-start=\"1534\" data-end=\"1611\">\n<p data-start=\"1536\" data-end=\"1611\">A <strong data-start=\"1539\" data-end=\"1568\">standard<\/strong> 3-6-9 <strong data-start=\"1539\" data-end=\"1568\">lease<\/strong> between <a href=\"https:\/\/www.la-francaise.com\/fr\/offres-locatives\/actualites-lfrem\/detail\/reinventer-les-bureaux-pour-un-futur-flexible-et-durable\/\">La Fran\u00e7aise<\/a> and Hiptown<\/p>\n<\/li>\n<li data-start=\"1612\" data-end=\"1714\">\n<p data-start=\"1614\" data-end=\"1714\">A turnkey <strong data-start=\"1618\" data-end=\"1641\">&#8220;Plug &amp; Play&#8221; offer<\/strong> implemented by Hiptown (fittings, furniture, services, etc.).<\/p>\n<\/li>\n<li data-start=\"1715\" data-end=\"1818\">\n<p data-start=\"1717\" data-end=\"1818\"><strong data-start=\"1720\" data-end=\"1750\">Sharing in the value created<\/strong> through a surcharge on rent or an incentive based on rental performance<\/p>\n<\/li>\n<li data-start=\"1819\" data-end=\"1920\">\n<p data-start=\"1821\" data-end=\"1920\">Off-balance-sheet work and equipment for lessors thanks to secure third-party financing<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1922\" data-end=\"1925\" \/>\n<h3 data-start=\"1927\" data-end=\"2003\">Testimonial: Jean-Marie C\u00e9l\u00e9rier, Director of Innovation at La Fran\u00e7aise<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jmcelerier\/\"><img decoding=\"async\" class=\"lazyload  wp-image-23379 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27551%27%20height%3D%27297%27%20viewBox%3D%270%200%20551%20297%27%3E%3Crect%20width%3D%27551%27%20height%3D%27297%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/07\/Capture-de%CC%81cran-2025-07-07-a%CC%80-16.20.04-300x162.png\" alt=\"\" width=\"551\" height=\"297\" \/><\/a><\/p>\n<blockquote data-start=\"2005\" data-end=\"2389\">\n<p data-start=\"2007\" data-end=\"2389\"><em data-start=\"2007\" data-end=\"2389\">&#8220;When we met the Hiptown team, we were looking for an operator capable of rapidly reactivating some of our commercial assets that were losing momentum. But we wanted more than a manager: we wanted a partner capable of understanding our heritage challenges, our regulatory constraints and, above all, our ambition to experiment with new operating models.&#8221;<\/em><\/p>\n<\/blockquote>\n<blockquote data-start=\"2391\" data-end=\"2794\">\n<p data-start=\"2393\" data-end=\"2794\"><em data-start=\"2393\" data-end=\"2794\">&#8220;We were convinced by Hiptown&#8217;s Plug &amp; Play model, which combines agility, rental appeal and rigorous execution. We have launched an initial trial on an asset in the Paris region, and the results are there for all to see: time-to-market halved, quality of occupants, value-added for the building, and real peace of mind for our in-house teams.&#8221;<\/em><\/p>\n<\/blockquote>\n<blockquote data-start=\"2796\" data-end=\"2982\">\n<p data-start=\"2798\" data-end=\"2982\"><em data-start=\"2798\" data-end=\"2982\">&#8220;This partnership is a strong signal: faced with a changing market, we need to think outside the box, and that means collaborating with agile players like Hiptown.&#8221;<\/em><\/p>\n<\/blockquote>\n<hr data-start=\"2984\" data-end=\"2987\" \/>\n<h3 data-start=\"2989\" data-end=\"3032\">Result: a replicable collaboration<\/h3>\n<p data-start=\"3034\" data-end=\"3293\">This first joint operation has laid the foundations for a <strong data-start=\"3091\" data-end=\"3112\">model that can be replicated<\/strong> on other properties in the La Fran\u00e7aise portfolio. It has made it possible to address areas or asset types that were difficult to reposition on the traditional market.<\/p>\n<p data-start=\"3295\" data-end=\"3338\">With Hiptown, La Fran\u00e7aise steps up a gear:<\/p>\n<ul data-start=\"3339\" data-end=\"3595\">\n<li data-start=\"3339\" data-end=\"3382\">\n<p data-start=\"3341\" data-end=\"3382\"><strong data-start=\"3344\" data-end=\"3382\">Putting its assets into operation<\/strong><\/p>\n<\/li>\n<li data-start=\"3383\" data-end=\"3429\">\n<p data-start=\"3385\" data-end=\"3429\"><strong data-start=\"3388\" data-end=\"3429\">Diversifying its rental offering<\/strong><\/p>\n<\/li>\n<li data-start=\"3430\" data-end=\"3480\">\n<p data-start=\"3432\" data-end=\"3480\"><strong data-start=\"3435\" data-end=\"3480\">Reducing the structural vacancy rate<\/strong><\/p>\n<\/li>\n<li data-start=\"3481\" data-end=\"3595\">\n<p data-start=\"3483\" data-end=\"3595\">The<strong data-start=\"3485\" data-end=\"3505\">ESG attractiveness of<\/strong> its buildings, thanks to more eco-friendly layouts and shared uses<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3597\" data-end=\"3600\" \/>\n<h3 data-start=\"3602\" data-end=\"3653\">A shared vision: operate, innovate, enhance<\/h3>\n<p data-start=\"3655\" data-end=\"4006\">This collaboration between a historic asset manager and a new-generation operator illustrates the strength of hybrid alliances in a changing market. Together, Hiptown and La Fran\u00e7aise are demonstrating that real estate operations can be a <strong data-start=\"3911\" data-end=\"3969\">strategic lever for performance and transformation<\/strong>, far beyond simple leasing.<\/p>\n<h3 data-start=\"4008\" data-end=\"4127\">\ud83d\udc49 Are you a real estate investor, asset manager or owner who would like to find out more about our Plug &amp; Play offer?<\/h3>\n<p data-start=\"4128\" data-end=\"4190\"><strong data-start=\"4128\" data-end=\"4190\">Let&#8217;s meet over coffee, at your place or ours.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":25377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-25376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hiptown with La Fran\u00e7aise<\/title>\n<meta name=\"description\" content=\"Hiptown helps La Fran\u00e7aise optimize its office real estate portfolio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiptown with La Fran\u00e7aise\" \/>\n<meta property=\"og:description\" content=\"Hiptown helps La Fran\u00e7aise optimize its office real estate portfolio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiptown Bureaux \u00e0 Louer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hiptownlovesyou\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T14:22:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T12:58:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/05\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ludovic C\u00e9l\u00e9rier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hiptownlovesyou\" \/>\n<meta name=\"twitter:site\" content=\"@hiptownlovesyou\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludovic C\u00e9l\u00e9rier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/\"},\"author\":{\"name\":\"Ludovic C\u00e9l\u00e9rier\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#\\\/schema\\\/person\\\/f303ab8dda6ce73445aaf54fc71d54bb\"},\"headline\":\"Hiptown x La Fran\u00e7aise: a partnership for the real estate of tomorrow\",\"datePublished\":\"2025-07-07T14:22:41+00:00\",\"dateModified\":\"2025-10-17T12:58:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/\"},\"wordCount\":827,\"publisher\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hiptown.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/05\\\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png\",\"articleSection\":[\"Offices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/\",\"url\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/\",\"name\":\"Hiptown with La Fran\u00e7aise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hiptown.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/05\\\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png\",\"datePublished\":\"2025-07-07T14:22:41+00:00\",\"dateModified\":\"2025-10-17T12:58:02+00:00\",\"description\":\"Hiptown helps La Fran\u00e7aise optimize its office real estate portfolio\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hiptown.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/05\\\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png\",\"contentUrl\":\"https:\\\/\\\/hiptown.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/05\\\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png\",\"width\":1344,\"height\":768,\"caption\":\"discover the various alternatives to the traditional 3, 6 or 9-year lease. explore the flexible options available to you for renting a property without long-term commitment, and find the ideal solution to suit your needs.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hiptown.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Offices\",\"item\":\"https:\\\/\\\/hiptown.com\\\/en\\\/category\\\/offices\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hiptown x La Fran\u00e7aise: a partnership for the real estate of tomorrow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hiptown.com\\\/en\\\/\",\"name\":\"Hiptown Coworking et bureau flexibles et op\u00e9r\u00e9\",\"description\":\"Coworking, Bureaux flexibles et op\u00e9r\u00e9s cl\u00e9 en main. Partout en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#organization\"},\"alternateName\":\"Hiptown bureaux \u00e0 louer\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hiptown.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#organization\",\"name\":\"Hiptown Coworking et bureau \u00e0 louer ou op\u00e9r\u00e9\",\"alternateName\":\"Hiptown bureaux \u00e0 louer\",\"url\":\"https:\\\/\\\/hiptown.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hiptown.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/07\\\/hiptown_logo-xs.svg\",\"contentUrl\":\"https:\\\/\\\/hiptown.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/07\\\/hiptown_logo-xs.svg\",\"width\":98,\"height\":75,\"caption\":\"Hiptown Coworking et bureau \u00e0 louer ou op\u00e9r\u00e9\"},\"image\":{\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hiptownlovesyou\\\/\",\"https:\\\/\\\/x.com\\\/hiptownlovesyou\",\"https:\\\/\\\/www.instagram.com\\\/hiptownlovesyou\\\/\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/hiptown\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNtbRT8HkE3s0F0AMaxX9VQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hiptown.com\\\/en\\\/#\\\/schema\\\/person\\\/f303ab8dda6ce73445aaf54fc71d54bb\",\"name\":\"Ludovic C\u00e9l\u00e9rier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96bd8a0de5d7b26189596afbe307c9cca8e75d5a75c9894e4e564b97a65a208d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96bd8a0de5d7b26189596afbe307c9cca8e75d5a75c9894e4e564b97a65a208d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96bd8a0de5d7b26189596afbe307c9cca8e75d5a75c9894e4e564b97a65a208d?s=96&d=mm&r=g\",\"caption\":\"Ludovic C\u00e9l\u00e9rier\"},\"description\":\"Fondateur de Hiptown\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hiptown with La Fran\u00e7aise","description":"Hiptown helps La Fran\u00e7aise optimize its office real estate portfolio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/","og_locale":"en_US","og_type":"article","og_title":"Hiptown with La Fran\u00e7aise","og_description":"Hiptown helps La Fran\u00e7aise optimize its office real estate portfolio","og_url":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/","og_site_name":"Hiptown Bureaux \u00e0 Louer","article_publisher":"https:\/\/www.facebook.com\/hiptownlovesyou\/","article_published_time":"2025-07-07T14:22:41+00:00","article_modified_time":"2025-10-17T12:58:02+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/05\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png","type":"image\/png"}],"author":"Ludovic C\u00e9l\u00e9rier","twitter_card":"summary_large_image","twitter_creator":"@hiptownlovesyou","twitter_site":"@hiptownlovesyou","twitter_misc":{"Written by":"Ludovic C\u00e9l\u00e9rier","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#article","isPartOf":{"@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/"},"author":{"name":"Ludovic C\u00e9l\u00e9rier","@id":"https:\/\/hiptown.com\/en\/#\/schema\/person\/f303ab8dda6ce73445aaf54fc71d54bb"},"headline":"Hiptown x La Fran\u00e7aise: a partnership for the real estate of tomorrow","datePublished":"2025-07-07T14:22:41+00:00","dateModified":"2025-10-17T12:58:02+00:00","mainEntityOfPage":{"@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/"},"wordCount":827,"publisher":{"@id":"https:\/\/hiptown.com\/en\/#organization"},"image":{"@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#primaryimage"},"thumbnailUrl":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/05\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png","articleSection":["Offices"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/","url":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/","name":"Hiptown with La Fran\u00e7aise","isPartOf":{"@id":"https:\/\/hiptown.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#primaryimage"},"image":{"@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#primaryimage"},"thumbnailUrl":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/05\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png","datePublished":"2025-07-07T14:22:41+00:00","dateModified":"2025-10-17T12:58:02+00:00","description":"Hiptown helps La Fran\u00e7aise optimize its office real estate portfolio","breadcrumb":{"@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#primaryimage","url":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/05\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png","contentUrl":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2025\/05\/Les-alternatives-au-bail-de-location-de-3-6-ou-9-ans-quelles-options-soffrent-a-vous-.png","width":1344,"height":768,"caption":"discover the various alternatives to the traditional 3, 6 or 9-year lease. explore the flexible options available to you for renting a property without long-term commitment, and find the ideal solution to suit your needs."},{"@type":"BreadcrumbList","@id":"https:\/\/hiptown.com\/en\/hiptown-x-la-francaise-a-partnership-for-the-real-estate-of-tomorrow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hiptown.com\/en\/"},{"@type":"ListItem","position":2,"name":"Offices","item":"https:\/\/hiptown.com\/en\/category\/offices\/"},{"@type":"ListItem","position":3,"name":"Hiptown x La Fran\u00e7aise: a partnership for the real estate of tomorrow"}]},{"@type":"WebSite","@id":"https:\/\/hiptown.com\/en\/#website","url":"https:\/\/hiptown.com\/en\/","name":"Hiptown Coworking et bureau flexibles et op\u00e9r\u00e9","description":"Coworking, Bureaux flexibles et op\u00e9r\u00e9s cl\u00e9 en main. Partout en France.","publisher":{"@id":"https:\/\/hiptown.com\/en\/#organization"},"alternateName":"Hiptown bureaux \u00e0 louer","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hiptown.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hiptown.com\/en\/#organization","name":"Hiptown Coworking et bureau \u00e0 louer ou op\u00e9r\u00e9","alternateName":"Hiptown bureaux \u00e0 louer","url":"https:\/\/hiptown.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hiptown.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2022\/07\/hiptown_logo-xs.svg","contentUrl":"https:\/\/hiptown.com\/wp-content\/uploads\/sites\/6\/2022\/07\/hiptown_logo-xs.svg","width":98,"height":75,"caption":"Hiptown Coworking et bureau \u00e0 louer ou op\u00e9r\u00e9"},"image":{"@id":"https:\/\/hiptown.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hiptownlovesyou\/","https:\/\/x.com\/hiptownlovesyou","https:\/\/www.instagram.com\/hiptownlovesyou\/","https:\/\/fr.linkedin.com\/company\/hiptown","https:\/\/www.youtube.com\/channel\/UCNtbRT8HkE3s0F0AMaxX9VQ"]},{"@type":"Person","@id":"https:\/\/hiptown.com\/en\/#\/schema\/person\/f303ab8dda6ce73445aaf54fc71d54bb","name":"Ludovic C\u00e9l\u00e9rier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/96bd8a0de5d7b26189596afbe307c9cca8e75d5a75c9894e4e564b97a65a208d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96bd8a0de5d7b26189596afbe307c9cca8e75d5a75c9894e4e564b97a65a208d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96bd8a0de5d7b26189596afbe307c9cca8e75d5a75c9894e4e564b97a65a208d?s=96&d=mm&r=g","caption":"Ludovic C\u00e9l\u00e9rier"},"description":"Fondateur de Hiptown"}]}},"_links":{"self":[{"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/posts\/25376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/comments?post=25376"}],"version-history":[{"count":5,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/posts\/25376\/revisions"}],"predecessor-version":[{"id":28443,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/posts\/25376\/revisions\/28443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/media\/25377"}],"wp:attachment":[{"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/media?parent=25376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/categories?post=25376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hiptown.com\/en\/wp-json\/wp\/v2\/tags?post=25376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}