Freelance consultants are obliged to go through the sales process. But not everyone has what it takes to attract new customers. You need good sales arguments and a good marketing strategy to convince them. Here are a few tips to help you succeed in your sales negotiations.
Take an introspective look at your strengths
To set up your sales pitch, take stock of your personal branding, your service offering and your expertise. You also need to take into account your e-reputation and your digital communications strategy. Mastering all these elements will give you the right arguments to sell your services and convince your contacts. It’s a good idea to work on your Portfolio, highlighting projects you’ve already worked on. It’s in your best interest to demonstrate your skills, qualifications and abilities. In many cases, you can request letters of recommendation or testimonials online. Linkedin or Malt offer these possibilities.
Increase your visibility
Post content regularly on your professional social networks (e.g. linkedin). You can also set up a website to showcase your expertise. Once you’ve taken this first step, you’ll have everything you need to develop your sales pitch. This involves highlighting your previous experience and demonstrating your ability to adapt to your customers’ specific needs. You should always consider long-term collaboration. State that you are legally compliant. Self-employed people can either have entrepreneurial status or opt for the “portage salarial” system. Depending on your line of business, you may opt for portage salarial BTP, for example, or, if you’re a freelancer in new technologies, portage salarial informatique.
Study your customers and their needs
The next step is to focus on sales prospecting. This enables you to identify your ideal customer. By studying market demand, you’ll need to do everything you can to increase the visibility of your service offerings. On a case-by-case basis, you can determine which marketing techniques and sales actions to implement. You need to propose solutions that will enable them to solve their problem. Long-term contracts also allow you to work after retirement. And yes, senior freelancers with a wealth of experience to share also have high TJM!
