Extract from La Provence ‘s article about Hiptown on January 6, 2021:
At first glance, the Marseille Hiptown République site looks like any other coworking es- pace: start-up nation atmosphere with open kitchen and all-you-can-eat coffee, a receptionist, lounge areas regularly dotted around the offices, designer decor. Matthieu Sorin explains: “What differentiates us from traditional players is that they start with a strong concept that they then materialize. Ours is fairly neutral, frugal, and corresponds to end-users who don’t necessarily have a lot of means. But each opening corresponds to a problem, a need, there’s nothing random about it”.
Rue de la République, building 26 had been partly unoccupied for years, because it was owned by an institutional owner “who didn’t know how to address the market”. Hiptown’s 800 m² space has worked out well, so much so that the floor below (300 m²) is currently under negotiation for a larger space; plans are also underway for a catering area on the first floor, which would be open to the outside. At Hiptown Vélodrome, in the eponymous street near the Vélodrome, the aim was to make a profit from a mutual insurance company’s building, which had outgrown its own needs. Finally, in Lille, where Hiptown Euratech has just signed a 1,700 m² contract in a brand-new building, the start-up has moved in to launch the marketing, making it attractive and lively thanks to the presence of coworkers and related services. In short, Hiptown plays the made-to-measure card, attracting end-users with attractive rates
Read the full article: LaProvence_Hiptown_6janvier21
